Reach NBA fans the hour before tip-off
Hoops Nightly is where fans check who is starting, who is out and where the game is on, every night of the season. Those readers are setting fantasy lineups, building pick'em slips, buying tickets and choosing what to watch. A partner placement sits on the pages they open right before they decide.
The audience, measured
Real readers per day, weekly average (declared bots, automated traffic and our own visits removed):
- Growth: readers per day doubled every week of October; the busiest day so far was the first full night of the season, with 1,061 readers.
- Where they are: about two in three readers are in the United States, plus Canada, Australia and the UK.
- What they read: the nightly starting lineups page is the most visited page on the site, and lineup and injury pages account for more than half of the traffic to the 25 most visited pages.
- How they read: 2 to 3 pages per visit, and about 85% of sessions are engaged (a second page, a scroll or ten seconds on the page).
- How they find us: search (Bing, DuckDuckGo, Yahoo), Facebook fan groups and AI assistants such as ChatGPT. On Bing the lineups page ranks in the top three for "nba starting lineups".
Placements
- Lineups and injuries sponsor: one partner strip at the top of the league starting-lineups page and the league injury report, the two pages fans open before lock. One partner per category.
- Team pages: the same strip on the 30 team lineup and injury pages, or on a selection of markets.
- How to watch: a placement on the nightly broadcast guide, suited to streaming, tickets and merchandise.
There are no display ads and no third-party trackers on Hoops Nightly. A partner placement is the only commercial message on the page, and it is always labelled "Sponsored".
How we charge
- Pay per click: you pay for clicks that reach your landing page, with a monthly cap you set.
- Flat weekly or monthly sponsorship of a placement.
- Your affiliate program (CPA or revenue share), if you prefer to pay on sign-ups.
Click tracking you can check
Every partner link goes through hoopsnightly.com/go/, which records one line per click: date, page, placement and country. Bots, automation and repeat clicks from the same reader on the same day are separated out. You get a private report link with daily clicks, unique clickers, pages and countries, as JSON or CSV, that you can open whenever you like and reconcile against your own analytics. Your sub-ID or UTM parameters are passed through so you see the same clicks on your side.
Standards
- Fantasy, pick'em and sportsbook partners are shown only to readers in the United States and Canada, with an age and responsible-gaming notice on every placement.
- No placement inside the reporting itself: sponsors never touch lineups, injury news or recaps.
- Hoops Nightly is independent and not affiliated with the NBA, its teams or its broadcasters. Publisher: CR OU OÜ, Tallinn, Estonia (registry code 16778262).
Talk to us
Write to [email protected] with your category and the markets you want. We reply within one business day, with this week's numbers and available placements.